Standard & Advanced SEO Training
Search Engine Optimisation (SEO) is one the most cost-effective digital marketing techniques, that delivers exceptional long-term results. Our SEO training programmes are designed for those new or experienced to optimisation.
Our training is made up of a combination of theory, individual and group exercises that challenge marketers to create and deliver effective strategies that deliver tangible results.
With the constant growth of the internet and more competitiveness to reach your prospect, understanding SEO and the importance it has on businesses has never been more important.
Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you. This is the ideal course if you’ve had either limited or no experience in SEO. Because by the end of the day, you will feel more aware of the structures that need to be in place to implement your own SEO strategy. And you’ll be able to identify quick wins and determine the elements needed to succeed in achieving longer term goals.
This course includes:
|1||Introduction to SEO||10||Link Building and Online PR|
|2||Typical KPIs||11||SEO for Local Search|
|3||Landscape Analysis||12||Creating A Strategy|
|4||Keyword Research & Competitor Analysis||13||Landing Page Development|
|5||On Page Optimisation||14||SEO Algorithm Update|
|6||Design & Architecture||15||SEO Reporting|
|7||Technical Review /Audits||16||Key Terminology & SEO Tools|
|8||Copywriting||17||Preparing For Job Interviews|
|9||Google Analytics Management||18||Help Creating A CV|
Our Advanced SEO training delivers a comprehensive technical course that is both challenging and rewarding. The course is for those that have prior experience in SEO and want to further their knowledge and techniques.
This in-depth, two-day course will educate students in advanced search engine optimisation techniques that are commercially used. Students will gain confidence to be able to create, plan and execute strategies whilst understanding how to identify strategies used by competitors.
This course includes:
|1||Advanced Technical Audit||10||Server Log Files|
|2||Algorithm Changes||11||International SEO|
|3||KPIs||12||Online PR & Influencer Marketing|
|4||Advanced Landscape Analysis||13||Advanced Link Building|
|5||Advanced Keyword Research||14||UX & SEO|
|6||Content Audit||15||SEO Local Search|
|7||Opportunity Report||16||Content Strategies|
|8||Ranking Signals||17||SEO Tools|
|9||Google Tag Manager||18||Advanced Reporting|
|10||SEO Strategy (Quick Win & Long Win)||19||Competitor Analysis|
In addition to our scheduled classes, we can tailor our courses exclusively for your team, weekends, evenings or even internationally.
Our courses can be focused on particular key areas and in the past, we have helped businesses overcome issues they have been having with their SEO campaigns or to resolve penalties that their in-house team may have been struggling with.
We are able to train entire team members at your business premises or our training facilities. Our custom training ensures your entire team is up to best practice standard and our experts can help with any issues the business is facing.
|Flexible Class Sizes||Flexible Locations|
|Tailored Course Modules||Flexible Dates|
|Flexible Duration||Customised Content|
Get in touch with our professional development team at firstname.lastname@example.org or +44 (0)208 123 7172 for more information.
What type of jobs can I apply for?
Successful completion of our courses can lead to jobs in the following or similar roles:
- Digital Marketing (ad/campaign) Manager
- Digital Marketing Analyst
- Search Marketing Manager/Executive
- Social Media Marketing Manager
- SEO Executive
- Acquisition Manager
- CRM manager
- Email Campaign manager
- Digital Fundraising Campaign Manager
- Mobile Marketing Manager
- Video Marketing Online Channel Manager
- Digital Marketing Manager/Director (360-degree role)
- 150,000 Jobs are predicted by 2020
- In March 2016, there were 26,000 digital marketing job vacancies in the UK on Indeed.co.uk
What qualification will I get?
Our Stanard and Advanced courses are accredited by the Continuous Professional Development Standards Office (CPD), who are overseen by an expert advisory board comprising professional experts drawn from academia, employers and international professional bodies.
Why choose Green Traffic?
Our courses are delivered by experts that are constantly updating their skills and knowledge to deliver the most up to date industry practices.
What level is the course?
Our Standards course is taught to Level 3 standards.
Our Advanced course is taught to Level 4 standards.
Why choose a CPD course?
More than 5 million professionals in the UK are expected to undertake a CPD accredited course - that's 13% of the UK workforce!
Our courses are approved and certified by the Continuous Professional Development Standards (CPD) which has global recognition across professional bodies in Business, Finance, Insurance, Legal, Health Care and more.
Can I use my course abroad?
The CPD are internationally recognised for their relevance in the work environment and how they work with industries to ensure students are getting the most up to date, factual and relevant information that can be applied in the workplace.
Is the course flexible?
Students will have access to in-depth study materials once they register and are able to study at their own pace. CPD courses are known for their flexibility and our courses are additionally available on the weekends, evenings and currently, we are developing an online version for our students to be taught via webinars and training sessions.
Are there other ways to learn?
CPD units can be earned through attending industry events and training courses held by Green Traffic and other educational institutions to further enhance your skill set and employability success.
Who is for
|Standard SEO||Beginners / Students / Marketers||6 weekday evenings and 2 Saturdays
30 Hours class and 60 hours self study
|Advanced SEO||SEO Professionals||2 Days intensive training||£799||Book now|
We offer discounts for charities and government agencies. Please let us know if you qualify when booking your course.
Who should attend?
Our SEO training course is ideal for those wanting to further their understanding of search optimisation, and would like to improve a website’s visibility on the organic page ranking by possessing the skills to develop a strategy that takes full competitive advantage in achieving commercial success.
Those more experienced in SEO should look at our advanced SEO course that will deliver a more in-depth understanding into SEO including On-Page Optimisation, Link Building and International SEO.
What will I gain?
After completion of our SEO training you will be able to:
Standard SEO outcomes:
- Understand the key components of SEO.
- SEO best practices and strategies.
- Quick-win opportunities.
- Experience using industry tools.
- Theory, practical and group exercises.
- Keyword analysis and research.
- Creating, planning and executing an SEO strategy.
- Reporting and analysis.
Advanced SEO outcomes:
- Comprehensive SEO strategy
- Quick and longer-win strategy
- SEO consultancy for mid to big clients
- Manage an SEO team
- Conversion and attribution
- Advanced data analysis and reporting
Students would need:
- Be aged 16+
- Competent in English and Maths
- A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT.
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Some of the companies we have helped